Product Strategy

Target Market

        The most important strategy for business is product strategy or calls that heart of marketing. It can’t without this strategy because the business can continue and be successful. It is at the product strategy. If the company has a good image, it will be influenced product strategy. The company receives acceptant from the customer in the market. Moreover, it can share market segmentation. They understand their target market that is characteristics of the market in this company. Especially, Wall’s Ice cream, it is my brand that I choose it. It has many target market in the market and it is impulse goods everywhere. It can give whatever they want it every time. I will divide it two parts. That is the age group and the income segmentation.

The first segmentation on basis of age:

-      Adults- -

The adults fulfill their physical and psychological needs because they are the income generators. They will prefer the quality product which not only fulfills their taste and preference requirements but they reflect their personality.

-      Teenagers- -


     They don’t have specific taste and preferences. New product and new ideas always attract them.

-      Kids- -

Kids do not know how taste is rather. They are psychologically that attracted towards the product. They are not concerned with the taste of ice cream and they just want ice cream.

The second the income segmentation:

-      Upper - - They consume ice cream on the basis of taste and preference rather than        money.

-      Middle - - They take the taste and affordability.

-      Lower - - They prefer low price.

Positioning--

 

           Wall’s ice cream has the distribution many countries that the company creates positioning for the product. It must be unique selling promotion to persuade the customer. It is important for Wall’s to create unique image for buyer. Especially, logo and packaging create the red heart as symbol of ice cream. Moreover, it has colorful on packaging that is multiple packaging for example, sticks, cone, cups and so on. Whenever the customer sees the red heart and colorful packaging, they recognize Wall’s ice cream.

               It reminds delicious and colorful ice cream in red heart of logo. We see that red heart is logo the most recognized for ice cream because it is impulse goods for everywhere, every time and everyone. Therefore, positioning must promote the product in customer’s mind. We must know whatever the customer like and we do that thing. When the customer sees Wall’s, they will recognize red heart and the sweet music of the cycles. Now, Wall’s ice cream distributes many places in domestic and overseas. For example, department store, tricycle, shops, and so on.
      
       Key successful factors of the product

        - To have colourful package.

        - To have sweet music at the cycle.

        - To have image of society from activity.

        - To have discount coupons.

Branding-- What is a significant branding strategy?

       It is different distribution from other competitor. The company must know customer’s satisfaction that can distribute the product. The product can receive the high profit but it is attraction brand.

The company can create the value of brand that it is wanting for customer and it is their target market Wall’s ice cream has designed the product that it is different and interested. Whenever the customer sees it, they feel to eat it. It has colorful to persuade the customer to buy it. The product creates delicious, colorful, fun and so on.

Brand Slogan: “Stop me and buy one”

This slogan wants to persuade people to eat Wall’s ice cream. It stops to use other product and they must use Wall’s ice cream. The customers have loyalty and use Wall’s forever.

Brand Value:

Wall’ ice cream promises that everyone will receive delicious, fun, relaxation, nutrition, and so on.  

Product line

-Cornetto

Cornetto Strawberry—It is a good taste that it combines with delicious vanilla flavor and strawberry. The most people often eat it. It is famous product everywhere.

-Wall’s Kids

Funny Finger—It combines orange, strawberry and lemon flavor in a fan hand shape. Kids often eat it. Whenever they see it, they want to eat with colorful.

-Soft Scoop

Soft Scoop Vanilla—It combines with favorite pudding.  It can eat with family and friends.

-Viennella

Viennetta Red Berries—It combines waves of vanilla ice cream and red berries flavour.

-Carte D’ Or

Carte D’ Or Chocolate Inspiration—It is a dark chocolate that combines with a smooth vanilla flavor and chocolate pieces.

-Magnum

Magnum Classic—it is original magnum that it coats with the smooth cream in tasting vanilla ice cream.

-Solero

Solero Exotic Explosion—it has delicious mango and pineapple pieces in the coating.