On Tuesday 21, 2011
Today, I learn the product line frome the teacher. She bring i- phone to teach the student. It is one learning that she want to show the real product line. The student can look the product line. What is the product line? It is the tangible and the intangible. The tangible is car, mobilephone, and the intangible is insurance, service industry and so on. We often see the product line in the market but we don't know the product categry. Some product has a difficult model that we can't segment it for example, Apple, i-pad, after saled service. Moreover, I understand the objective for the buying the product. When you buy product? This question is interested that I can think the objective of buying the product. Someone buy the product that they want to use the popular brand name or someone want to buy the product that they buy it followed the supermodel from the product and so on. The marketing must has the concept what the customer like. It must find r&d that it is one way can develop target market. In addition, I learn the packaging, warranty, services and the product management. These things are an important thing that I must analysis it in my blog.And then, I must analysis my brand about the product mangement. Wall's ice cream, the packaging is cone, product line is cornetto, viennetla and so on, logo is heart. These are the important heart for my brand.
On Thursday 23, 2011
Today, I learn the product strategy. I understand brand promise or brand values. It is an important thing for the product. Ithas many brand values in the product. For my brand is fun and delicious. However, I receive many information from the product strategy. I understand the brand name of the company that it can use the decision for doing the business in the future. Lastly, I will develop my best brand.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น