Promotion Strategy

“Our aim is to spark the taste and feeling of summer in everyone’s day. Life is there to be enjoyed and we are the fun part of vitality. We constantly provide new products and experiences that excite the senses and inspire people of all ages to 'taste the fun side of life”---------Promotion Statement.

This is the message of promotion strategy that it represents a new product and experience in Wall’s ice cream. This brand wants to give delicious and enjoyed for everyone. Everyone can meet enjoyed and a new thing from this brand.

What are key promotion strategies the brand employ?

- To remind and persuade people to buy ice cream
- To make happy and enjoyed everyone.
- To participate activities with people in the society.
- To give discount coupons to create the best thing for them.
- To have the image in the society.
- To have unique selling promotion. 

Promotion is important for the business in many ways. It helps to establish image of product. The most manufacturers want to show personality of product that the customer can remind it. It persuades the people to create awareness in positioning of the product. The promotional of company can tell about the availability of product or company can justify prices and can communicate the features of the product. WALL’S is not only promoting products but WALL’S believe that the high quality is providing the product that products are more than sufficient to see identity. Importantly, now there is necessary for WALL’S to promote products that it has international competition is coming as well. It has many promotions for this brand.


- ADVERTISEMENT

         WALL’S has creating awareness about new products through the advertisement. It is one way that it is interested. It can persuade everyone to want ice cream. They decide to buy it. The advertisement has many things in the media that everyone can see the main image of brand. For example, supper cornetto, carte dor and so on. Importantly, it has the presenter to show ice cream. Someone likes the presenter or someone likes image of ice cream. It makes the customer to purchase the product soon. Wall’s ice cream has many advertisements such as TV., billboards, pamphlets, stands in shops, shop boards, event arrangements, and so on. These are necessary for the company that it can persuade everyone to buy it. It should have the advertisement everywhere that everybody can remind the brand.


- SALES PROMOTION

          The sales promotion is one thing that it is important for the business. It is the main heart of business that it must has in the promotion. The business can be successful but it must have many ways to promote the product everywhere. For example,

             Cycling System:

             The cycling system is the main image for Wall’s that everyone often know it with the cycles. It is unique selling promotion that everybody reminds it. Especially, whenever we see Wall’s ice cream, we will recognize the red heart and the sweet music. It is the theme of positioning for this brand. Wall’s ice cream receives reorganization from the most people such as kids, adults, teenagers and so on. That is, we remind it from this thing. I want to point out that the kids remind the sweet music from the cycles. Whenever they hear this song, they want to buy ice cream, this promotion can persuade people. WALL’S started its cycling system for awareness but after that its task was modified into doing sales promotions for the company. And also cycling system has proved excellent in terms of sales and promotion.

              Discount Coupons:

           Wall’s ice cream has the discount coupons that it is needs for the company. It is the stance and the main position that it must use this strategy. It is reorganization for the target market. The most customers want the discount coupons to buy the product. I think, it is persuasion that the customer can consider to buy it. They want to receive the valuable thing when they buy the product. Wall’s has many discount coupons to persuade the customer such as
Cornetto with free communication *2 on the telephone, receiving free ice cream from coupons and so on.


- Public Relations

             It is creating the image of company that it must have the participation with the society. Wall’s participate to do activities everywhere. The company wants to point out that the customer is an important person for Wall’s. It wants to participate with people in the society. Moreover, it wants to create the valuable thing in the society that people can remind Wall’s. The most company often focus with building strong public relationships that it can receive the satisfaction from the company. Under the umbrella of Unilever, WALL’S has been trying to be the part of participation in activities and also to stay in front in national and religion events. For instance,

events in Valentines Day, WALL’S uses occasions to not only promote sales but also to build strong public relationships through sponsoring events on this day. Moreover, it has recently started organizing colorful Fun Carnivals too, which is totally a family affair. This is just an instance WALL’S tries to gain maximum of such opportunities.

- Street Vendors

           It is promotion that it wants to create the relationship with the various public and customer. It must strengthen for the company. Wall’s has the activities that it must create the events in the important place. It has many people to remind this brand and they have the participation with the activity. It is a good promotion that the customer can participate with activity and remind it. For instance,

WALL’s sponsors in an Art exhibition; 15/11/2007 Wall’s Paddle pop sponsors Unilever International Art Project 2007 for schools today, The Unilever International Schools Art Project at first launched in 2001 to encourages young people from around the world to create a painting and a sculpture or even a small installation on a given theme.