Background Company

         <sup>Wall's is the brand name of Unilever's Heart brand ice cream business, used originally in the United Kingdom and also currently (2006) in China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, United Arab Emirates and Vietnam.

· When Thomas Wall took over the family meat and pie business in London in 1905, poor summer sales encouraged him to think of other alternatives. Legend has it a young clerk suggested the idea of making ice cream in 1913, but the idea was shelved after World War I in 1918.
· Mac fisheries bought wall’s in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922, Wall’s ice cream started production. A love affair with ice cream had begun.
· By the 1950s, wartime rationing produced a big appetite for ice cream – sales reached £46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. Market research in the 1970s showed that practically everyone loved ice cream.</sup>

           ^{Today Wall’s divides its manufacturing in two parts: The in Home and Out of Home ranges. The In Home range consists of Wall’s famous family tubs and bricks and our Multipacks. The Out of Home range is a Wall’s success story and includes brands like Magnum, Cornetto and Feast. The kids range is specially formulated for little taste buds with favorites such as Rocket, Twister, Spin, and Moo.and shows an understanding of children’s nutritional needs, such as the Big Milk which contains 70% milk.}