วันพุธที่ 27 กรกฎาคม พ.ศ. 2554

Rationale

Why do you choose this brand?





          Wall’s ice cream is famous brand that people often know it around the world. The most people like to eat in the summer that I eat it too. I choose this brand. That is, it is one brand that I use it. I use this brand since I was young children.  And I believe that people use it in young children and still use it. It is unique selling many things that I must remind it. For example, hearing the sweet music of the tricycles, heart brand and multiple packages and so on. These are important thing that I choose to use this product. Whenever I see this produce, I recognize myself that I am child. Moreover, it has colorful on package and ice cream that I want to eat it. It is basic needs that everyone eats it everywhere.


           Especially, in the summer, the most people often eat it to relax their body. In addition, ice cream has nutrition for our health because it make with milk, fruit, flavor and so on. When we eat it, they receive the nutrition from it. I think, it is a good product for everyone. Someone doesn’t like milk or someone doesn’t like fruit. They can eat these things from ice cream that it can takes care our health in the indirect. Ice cream has colorful that people often eat it. It can receive the nutrition from these things.       

วันอังคารที่ 5 กรกฎาคม พ.ศ. 2554

Journal# 5


On Tuesday 21, 2011





Today, I learn the product line frome the teacher. She bring i- phone to teach the student. It is one learning that she want to show the real product line. The student can look the product line. What is the product line? It is the tangible and the intangible. The tangible is car, mobilephone, and the intangible is insurance, service industry and so on. We often see the product line in the market but we don't know the product categry. Some product has a difficult model that we can't segment it for example, Apple, i-pad, after saled service. Moreover, I understand the objective for the buying the product.  When you buy product? This question is interested that I can think the objective of  buying the product. Someone buy the product that they want to use the popular brand name or someone want to buy the product  that they buy it followed the supermodel from the product and so on. The marketing must has the concept what the customer like. It must find r&d that it is one way can develop target market. In addition, I learn the packaging, warranty, services and the product management. These things are an important thing that I must analysis it in my blog.And then, I must analysis my brand about the product mangement. Wall's ice cream, the packaging is cone, product line is cornetto, viennetla and so on, logo is heart. These are the important heart for my brand.




On Thursday 23, 2011

Today, I learn the product strategy. I understand brand promise or brand values. It is an important thing for the product. Ithas many brand values in the product. For my brand is fun and delicious. However, I receive many information from the product strategy. I understand the brand name of the company that it can use the decision for doing the business in the future. Lastly, I will develop my best brand.






Journal# 4

On Tuesday 14, 2011


Today, I learn Victoria's Secret. It is a good brand that all boss should choose to be the example. It has many information for the brand. I think that I can choose some information to use in my blog. Moreover, I learn the successful factors of  Victoria's Secret. I understand the factor for my brand. Arjarn ask the student that What are the successful factors of Victoria's Secret? It's a good question that everybody can think the factors of brand.It is influenced the brand and it can be succesful. It has many information that the brand is successful for example sexy, smart, cool, modern, stylist and so on. And then, it has a few questions that I must think What do you wear? What do you think your wear? It is a good question for the student. Someone don't understand the brand for the product that it can understand the product which wear in our body. It is the product in the market because we are the tarket market. In addition, It has many task for me. Arjarn explain the project that I must add some information in my blog for example positioning, tarket market, company background, reflection and so on. It is hard for me because I must research many information on the internet. However, I will try to do it, It is my task. I believe that everybody must find a difficult in the life and these things can be successful as well. I learn many thing for doing some information in my blog. It is interested for me to learn it.
    Lastly, Arjarn give the task for the student. Everybody must do the reflection on Victoria's Secret. It is the opinion that we receive from it.





On Thursday 16, 2011


The teacher continue to explain the project. What are key promotion strategies of the brand? What make the brand successful in terms of promotion strategies? These questions are persuaded for the brand and all boss must use it in the blog. For the positioning, it has many information in the public relation for example, campaigns, tv, magazine, billboard and so on. It impact the brand.This class must visit the blog for friends on the blogspot. It is a good task for me that I can look other view from friends. It can share the opinion to improve in my blog. It is interested task that I can develop  the new opinion.  

วันศุกร์ที่ 1 กรกฎาคม พ.ศ. 2554

Journal# 3

On Tuesday 7,2011

      
 Today, the teacher review the doing bog again. She ask the student that What is journaling? And then, she explain that everbody should have some information. It is about interesting in the class. It is impression for doing everything For example
classroom activities, opinion other person the knowledge from the teacher and so on. Moreover, she would like to persuade the student for studying in the class. She ask the question that What are realy in women's/ men's bag? It is a good question that the student can use the idea through some information in the brain. The student can understand the product to be brand name or non brand name. It represent the comprehension about the product in the trade. Next, I learn Masow's Hierachy of needs. I understand the basic needs for my life  and I know the product to be basic need for people. Wall's ice cream is food that people want to eat it. It's delicious and can relax in the summer. It is attractive for everyone. After that, I learn the product positioning. Many products promote a different product for people. I learn Victoria's Secret that I understand positioning for it. Victoria's Secret is a good thing that the owner can do the model. They use a different style from other competition. It want to persuade the customer to buy the product. It's attractive for a modern woman and love the fashion.





On Thursday 9,2011

Today, it does't has the class. I search some information about my company. I want to understand the project for my company. It is a difficult thing for me. It can find something. I use many keywords to research it but I can't find everything that I want it. However, I wil find the important keyword to research it, it must find those thing. Today, I work very hard. I do my bog in the morning. I must learn the doing my blog by myself. I use many time to learn it. In addition, I will intend to do it . I hope that my blog can show to everybody to look it in the future.