Rationale

Why do you choose this brand?

          <sup>Wall’s ice cream is famous brand that people often know it around the world. The most people like to eat in the summer that I eat it too. I choose this brand. That is, it is one brand that I use it. I use this brand since I was young children.  And I believe that people use it in young children and still use it. It is unique selling many things that I must remind it. For example, hearing the sweet music of the tricycles, heart brand and multiple packages and so on. These are important thing that I choose to use this product. Whenever I see this produce, I recognize myself that I am child. Moreover, it has colorful on package and ice cream that I want to eat it. It is basic needs that everyone eats it everywhere.


           Especially, in the summer, the most people often eat it to relax their body. In addition, ice cream has nutrition for our health because it make with milk, fruit, flavor and so on. When we eat it, they receive the nutrition from it. I think, it is a good product for everyone. Someone doesn’t like milk or someone doesn’t like fruit. They can eat these things from ice cream that it can takes care our health in the indirect. Ice cream has colorful that people often eat it. It can receive the nutrition from these things.</sup>       

Journal# 5

On Tuesday 21, 2011

Today, I learn the product line frome the teacher. She bring i- phone to teach the student. It is one learning that she want to show the real product line. The student can look the product line. What is the product line? It is the tangible and the intangible. The tangible is car, mobilephone, and the intangible is insurance, service industry and so on. We often see the product line in the market but we don't know the product categry. Some product has a difficult model that we can't segment it for example, Apple, i-pad, after saled service. Moreover, I understand the objective for the buying the product.  When you buy product? This question is interested that I can think the objective of  buying the product. Someone buy the product that they want to use the popular brand name or someone want to buy the product  that they buy it followed the supermodel from the product and so on. The marketing must has the concept what the customer like. It must find r&d that it is one way can develop target market. In addition, I learn the packaging, warranty, services and the product management. These things are an important thing that I must analysis it in my blog.And then, I must analysis my brand about the product mangement. Wall's ice cream, the packaging is cone, product line is cornetto, viennetla and so on, logo is heart. These are the important heart for my brand.

On Thursday 23, 2011

Today, I learn the product strategy. I understand brand promise or brand values. It is an important thing for the product. Ithas many brand values in the product. For my brand is fun and delicious. However, I receive many information from the product strategy. I understand the brand name of the company that it can use the decision for doing the business in the future. Lastly, I will develop my best brand.

Journal# 4

On Tuesday 14, 2011

Today, I learn Victoria's Secret. It is a good brand that all boss should choose to be the example. It has many information for the brand. I think that I can choose some information to use in my blog. Moreover, I learn the successful factors of  Victoria's Secret. I understand the factor for my brand. Arjarn ask the student that What are the successful factors of Victoria's Secret? It's a good question that everybody can think the factors of brand.It is influenced the brand and it can be succesful. It has many information that the brand is successful for example sexy, smart, cool, modern, stylist and so on. And then, it has a few questions that I must think What do you wear? What do you think your wear? It is a good question for the student. Someone don't understand the brand for the product that it can understand the product which wear in our body. It is the product in the market because we are the tarket market. In addition, It has many task for me. Arjarn explain the project that I must add some information in my blog for example positioning, tarket market, company background, reflection and so on. It is hard for me because I must research many information on the internet. However, I will try to do it, It is my task. I believe that everybody must find a difficult in the life and these things can be successful as well. I learn many thing for doing some information in my blog. It is interested for me to learn it.

    Lastly, Arjarn give the task for the student. Everybody must do the reflection on Victoria's Secret. It is the opinion that we receive from it.

On Thursday 16, 2011


The teacher continue to explain the project. What are key promotion strategies of the brand? What make the brand successful in terms of promotion strategies? These questions are persuaded for the brand and all boss must use it in the blog. For the positioning, it has many information in the public relation for example, campaigns, tv, magazine, billboard and so on. It impact the brand.This class must visit the blog for friends on the blogspot. It is a good task for me that I can look other view from friends. It can share the opinion to improve in my blog. It is interested task that I can develop  the new opinion.  

Journal# 3

On Tuesday 7,2011

      
 Today, the teacher review the doing bog again. She ask the student that What is journaling? And then, she explain that everbody should have some information. It is about interesting in the class. It is impression for doing everything For example
classroom activities, opinion other person the knowledge from the teacher and so on. Moreover, she would like to persuade the student for studying in the class. She ask the question that What are realy in women's/ men's bag? It is a good question that the student can use the idea through some information in the brain. The student can understand the product to be brand name or non brand name. It represent the comprehension about the product in the trade. Next, I learn Masow's Hierachy of needs. I understand the basic needs for my life  and I know the product to be basic need for people. Wall's ice cream is food that people want to eat it. It's delicious and can relax in the summer. It is attractive for everyone. After that, I learn the product positioning. Many products promote a different product for people. I learn Victoria's Secret that I understand positioning for it. Victoria's Secret is a good thing that the owner can do the model. They use a different style from other competition. It want to persuade the customer to buy the product. It's attractive for a modern woman and love the fashion.

On Thursday 9,2011

Today, it does't has the class. I search some information about my company. I want to understand the project for my company. It is a difficult thing for me. It can find something. I use many keywords to research it but I can't find everything that I want it. However, I wil find the important keyword to research it, it must find those thing. Today, I work very hard. I do my bog in the morning. I must learn the doing my blog by myself. I use many time to learn it. In addition, I will intend to do it . I hope that my blog can show to everybody to look it in the future.

My reflection on Victoria's Secret

           Victoria's Secret is a good advertisement that it persuade people to look a different and special thing. The advertiser want to show colourful to creat fashionable that it is one thing to be a  best way  for the designer and people. Victoria's Secret reveal the designing, fashionable, sexy, excitement, prestige, fun and so on. These things are an important view for the designer to create the attraction for everybody. They want to show special to be Victoria 's Secret that it is only one. Nobody have known it. They want to look and remember an important view for Victoria's Secret. Moreover, It is a wonderful brand name for someone who love sexy, modern and fashionable. It is needed for them to use it. Victoria's Secreat has many products to persuade the customer for example bras, underwears, perfume,dresses, swimsuit and so on. However, it can be a famous and popular brand name around the world. It can produce the best product for women.    

             For Fashion show  Victoria 's Secret 2010-2011 is a best party for the designer to show their ability  that it is only point. They use many supermodels to show bra and underwear. These supermodel show colourful bra to create a special party for everyone. Some reveal sexy, hot, fashionable and so on. They want to persuade people to buy it. The bra and underwear don't buy only comfort but it buy fashionable, sexy on the bra and underwear. It can make impression for everybody to wear it. In my opinion, I look at the fashion show 2010-2011 that it is the trade fair for their brand name. They want to show their product through the trade fair. It has many businessman and businesswoman to join this party. It can reveal the brand name to remember the special thing on the product. It is positioning strategy to show the product to customer. They want to communicate the customer through the fashion show to persuade at the supermodel. They can remember the brand name when they recognize the supermodel. Everybody will look modern, hot, fashionable and so on that it feel needed to wear it. Moreover, It is a wonderful advertisement can create creative and impressible for everybody.   

          Thus , the bra and underwear can create many styles that everybody can remember it. Especially,Victoria 's Secret has only an important point that everyone can remember it. It create hot, fashionable, prestige on the product. It is positioning strategy for it that can produce the target market through the trade fair.It can understand the target market that this brand name has many tarkets markat to use these things.It can look clearly target market and everybody accept it around world. This product has many customers around world. People want to use it that the most people are a modern, hot, popular and prestige person.

 

    For me, I learn Victoria's Secret that I know many products for this brand.
In addition, I can learn the positioning, tarket market, product line, brand value and so on. I can improve my brand. I believe that the brand name is valuable for the business. Everybody want to  develop the  work to be excellent. These things are an important thing for the customer. I will devbelop my work that I want to use the knowledge from Victoria's secret  to improve. It is a good example for me to learn  the brand name.                                                                                 

Journal#2

Journal#2

It is the second week that I learn this course. Today, I must research the name of brand name for the doing my business in the blogger. I don't know the brand name. It is a difficult thing for me. I am confused what I research. I don't have some information about the brand name. I decide to choose PUMA. It is the brand name that it sell the shoes, bags and watch. And then, I change the new brand name because I don't have some information about the product. I choose Wall's. It is one thing that I like it since I was child. I think that I can do it. I have ever eaten and known it. I can show the concept that I have in this brand name.


For the reason,I choose it because It has many products. It is colorful. It is one brand that the company want to persuade everybody to eat it. They do ice cream to buy the kids, teenager and adult. It is fun for sale. In addition, it has the many promotions in the media and everybody.  Next,Today, the teacher has the workshop for the student. It is a good activity that I and my friend do the activity each other. We learn the product about the brand name and non brand name. I and my friend must research the product from in our group. We can think the detail to answer the question. It is the using the idea for the knowledge that we have it. Importantly, it's the practicing for the presentations in front of the class. It is the best way for the learning to practice the speaking skill with everybody in the class. We can practice the eyes contact with our friends. It is the best learning for me that I learn it.        

Journal #1

Journal 1#

On May24,2011



          Today is a first week that I must learn the outline and textbook from the teacher. I receive the news from CES. The teacher want to meet who learn Eng-380 English for International Trade. It is an important news for the student. I receive the outline from the teacher. I am glad that I receive the detail for Eng-380 English for International Trade.   I and my friend read the outline. We don't understand some vocabulary. It 's the task for us that we must find it. I read the outline with the skimming. I prepare to skim the outline for the learning next lesson.




On May 26,2011



The teacher explain the detail for this course. This course is interesting for me because I learn the business. It is my minor. I can use some information from the business in this course. I like it very much. I feel fun that I meet many people. We can share the opinion each other. We can understand it. Perhape, I must learn many detail that it is about the business such as presentation, neotiations, meetings, e-mail and advertising.It can develop English Skill. I must use some information about the business to communicate in the class. It must practice listening, speaking, reading and writing skill. Moreover,I has impression about teaching of arjarn. She is a smart teacher. She explain clearly and suggest this course that I understand it.  I hope that I can receive the knowledge from this course.